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Webinar DVD
Event
Facebook for Recruiters: Maximizing Sourcing, Networking and Branding Effectiveness
This event has been recorded June 18, 2009 and can be purchased on DVD.
It’s the biggest, most robust social network, but it wasn’t built for recruiters. Facebook has over 200 million registered users and still growing fast, so we can’t ignore it, but most recruiters are confused about how to tap it. If that’s you, this webinar is your answer.
Arbita ACES’s Master Cybersleuths Shally and Glenn will show you their best practices around Facebook and make you infinitely more effective with this vital network. Facebook has several useful types of search functionality which are very different than LinkedIn’s (and don’t support Boolean search). You’ll learn that, as well as how to take advantage of all the networking and branding opportunities across Facebook groups, networks, third-party applications and company fan pages. And you’ll start with a strong foundation of what comprises an effective recruiter profile for your personal brand, which is a key differentiator on Facebook. Last but not least, you’ll learn how to post jobs and events on Facebook. The best part is just about everything they will show you is fast and completely free to implement!
Key takeaways:
- How Facebook varies from LinkedIn and other major social networks from a recruiter’s perspective
- The 5 best ways to search Facebook (from within and externally)
- Which free third-party Facebook applications add value?
- How to create a robust individual Facebook profile that recruits the right people
- What goes into an effective company/fan page for an employer or staffing firm?
- How to best tap Facebook groups and networks (and when it’s beneficial to create your own)
- How to submit and target free job postings and career events
You’ll see hands-on examples for all of the above and more, so you can replicate these methods when you get back to your desk.
YOUR PRESENTERS:
- Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder of JobMachine and Chief CyberSleuth of Arbita. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations. Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.
- Glenn Gutmacher is Vice President for the Arbita Consulting & Education Services (ACES) division. Since 1997, he has consulted and provided workforce development workshops for recruiting teams at numerous Fortune 500 companies and top-tier staffing firms. Before joining Arbita ACES (formerly JobMachine) in 2008, Glenn was a senior recruiting researcher for Microsoft Corporation for over 3 years. In 1996, he founded one of the world’s first regional newspaper job boards, winning the international newspaper industry's two most prestigious awards in 1998. In 1997, Glenn created one of recruiting's first Internet research seminars, Advanced Online Recruiting Techniques. The advanced methods Glenn practices and teaches have been replicated throughout many large and small corporations and staffing firms worldwide. Because of his passion for the Internet as a recruitment and networking tool and continually innovating methods for over a decade, he has developed a reputation as a leading authority in Internet search and pioneer in recruitment research. An accomplished authors, consultant and trainer, Glenn is a frequent contributor to many industry forums and speaker at leading conferences.
Click here to purchase the DVD!
