Date: Thursday, April 23, 2009

Time: 1-2:30 pm Eastern/ 12-1:30 pm Central/ 10-11:30 am Pacific
(Click here to view this time in ALL time zones WORLDWIDE)

Topic: Mobile Recruiting - Unleash the Power of the 3rd Screen Webinar

What: Webinar Class with Conference Call, sponsored in part by mJob

Mobile Recruiting - Unleash the Power of the 3rd Screen Webinar

This is *not* a webinar about using your mobile phone to recruit. It's about how to do targeted recruiting and sourcing of those who use mobile phones - today, literally billions of people. You don't even need a mobile phone to do most of the simple yet ingenious methods - which are almost always free - that our guest expert will show!

In the world of mass media, there is nothing that compares to mobile.

Mobile has become the undisputed heavyweight in total usage and mainstream adoption. It is no longer just a phone; it's our lifeline to the world. Rarely does it leave our side, and rarely is it shared - even with our spouse. Mobile is our second shadow, it’s ready to serve, and it's here to stay.

“91% of the planet keep the mobile phone within arm's reach 24/7. Literally we take it to the bathroom with us and we literally sleep with the phone. As its our alarm clock, it is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.”
- Morgan Stanley, 2007

Mobile’s influence is undeniable. GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners. Mobile subscribers now dominate 60% of the population. As we look to the future, GSM World predicts the number of total subscribers will hit 6 billion by 2013.

In the U.S., we have already reached 262 million subscribers, contributing to over 75 billion text messages per month. We see another trend occurring as 12% of U.S. households have already abandoned the fixed landlines and have moved to only using mobile phones.

The use of SMS (text messaging) continues to remain the most widely used application in the world. It is no longer just an application used primarily by Gen-Y, but it has become widely used among Gen-X, and even the baby-boomer population. Worldwide, there are 3 billion users of SMS text messaging vs. 1.3 billion email users, and 600 million IM users. SMS clearly towers above email and IM in total usage, and if leveraged properly it can be just as powerful in helping to build and cultivate talent pipelines.

What is the mobile data really telling us?

It means that our world has changed and it’s not turning back. Sourcing candidates has become increasingly mobile, so has the need to use more targeted means of connecting and attracting qualified candidates. As such, there are clear advantages to leveraging mobile recruitment strategies to achieve pinpoint accuracy.

Key Takeaways:

• Learn how to leverage powerful mobile recruitment strategies as well as build and cultivate talent pipelines


• Discover the unique capabilities of the mobile mass media channel and the top 10 reasons why Mobile Marketing matters


• Find out how to unleash the power of the 3rd Screen by discussing three options for integrating Mobile into the recruitment process


• Quick reference (mobile) material will also be provided for all the participants.

About Your Presenter:

With more than 11+ years under his belt, Michael Marlatt is one of the original “internet recruiters.”

From dissecting Boolean search strings back in the early days, to integrating new web 2.0, social media, and mobile marketing strategies in his work today, Michael has always been on the leading edge of recruiting best-practice.

Sought after by his clients for training their teams of internet sourcerers and full-life cycle recruiters Michael has built a reputation for cutting through the clutter. In one-on-one coaching or training virtual teams Michael has a knack for engaging everyone on their level of expertise and need.

At SourceCon 2008 and ERE Expo Fall 2008, Michael was among the top-rated speakers. His unique discussion around the convergence of "cloud computing" and recruiting have resonated with audiences world wide. For recruiting professionals seeking a greater understanding how to effectively leverage the latest technology to gain competitive advantage — Michael’s discussion was life-affirming.

In the past Michael has applied his diverse talents to profit top-tier employers like Microsoft, Capgemini, Deloitte Consulting, Ernst & Young-LLP, and Amdocs Consulting. Whether the role has been lead recruiter, sourcerer, trainer or mentor, Michael has elevated the level of performance with every team he has worked with.

Just as Michael’s reputation for raising the bar is well earned, the same goes for his being known as a top-producer, an inspiring manager and industry thought leader.

UPGRADE OPTION: This option buys you one seat to the LIVE webinar as well as the webinar DVD recording afterwards. The DVD includes everything you will see and hear during the webinar, as well as a .pdf of the slide deck for only $50 more! This is a great option if you aren't a good note taker as you will have the DVD to refer back to when needed. PLEASE CLICK HERE to UPGRADE!

If you ONLY wish to purchase a webinar seat please click the "Add to Cart" button below.