This webinar was recorded on August 13th at 1:00 PM US/Eastern

How well are your job postings being seen on job boards, as well as major search engines like Google and Yahoo, and job-specific engines like SimplyHired.com and Indeed.com?  And what about your company’s online brand exposure?

Did you know that approximately 60% of online users don’t look past the first page of their search engine results? And almost 9 times out of 10, users don’t venture past the first three pages of search results?

With millions of job-related searches done on search engines, job boards, job aggregators and other web properties per month, it only makes sense to learn how to use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to your advantage.

SEO and SEM can increase online visibility and will attract the right candidates to your website and open positions. The trick is in knowing how to do it correctly.  Save yourself the cost of hiring an expert and join us to learn how to efficiently implement many SEO and SEM best practices yourself.

Key takeaways include:

• A clear understanding of the difference between SEO and SEM:  how each channel works and what it costs
  
• Real-world examples of good and bad job ads including tips and techniques you can implement immediately
  
• Effective ways to optimize your job advertisements, ensuring your latest postings have strong presence on the major search engines
  Analytical tools to track responses and understand which metrics are important to track
  
• How to evaluate your website for search engine friendliness, including which technologies to avoid that may prevent search engines from finding your job postings

This professional seminar offers the opportunity to learn the latest ideas surrounding search engine optimization and marketing for recruitment, without travel.

Your Presenter:

Nicole Bodem is the Director of Search Marketing for Arbita ACES and a consultant to companies utilizing SEO and SEM for recruitment purposes.   Learn more about her!