Ten reasons recruiters should create LinkedIn groups:
10. They offer immense value to your target audience.
9. Group Discussions: an excellent way to engage your target community in a conversation.
8. You can send a message to everyone in your group, even if they are not your direct connections.
7. It's a great destination you can include in your signature file.
6. You can prequalify your members by obtaining detailed information about them.
5. If the content is good enough, it can drive viral marketing (word of mouth)