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Search Engine Optimization - the process of making changes to your web content in order to increase the chances of being found in the organic (unpaid) search engine results or achieve better visibility within the job posting search results of job boards and job board aggregators such as Indeed, Juju and SimplyHired.

SEO & SEM for Recruiters: How to Dramatically Improve Online Visibility of Your Jobs and Brand Cost-Effectively

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* Register to view the streaming video recording of the complimentary one-hour webinar that happened 17 Dec 2009.  It will be available for free viewing for a limited time at

Event Date: 
Thu, 12/17/2009 - 11:30am - 12:30pm
Event Timezone: 
US/Eastern
Event Location: 
free online webinar

WHAT GETS YOUR RECRUITMENT AD SHOWING HIGH ON GOOGLE

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 Many who see Google pay-per-click ads think that the first ads atop the right column go to the highest bidders. Not true: The click-through rate of your ad, and the keyword relevancy of your landing page and your ad copy are the biggest factors in your Google Quality Score, which largely determines the order. Many companies are using that information to drive quality passive candidate traffic to their jobs inexpensively.

OPTIMIZE YOUR SOCIAL NETWORK PROFILES

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Dana Todd of Newsforce recently reported that social media profiles account for up to half of the top ten search results on Google for any given query. If there's negative content on the Internet about you or your company, posting positive social profiles can appear higher in page rank and effectively make that bad stuff disappear by pushing it down below page 1 results. Get more of Nicole's tips to optimize your social network profiles on Facebook, Twitter and LinkedIn:

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Recruitment SEO Content Strategies the Competition May be Ignoring

Submitted by Nicole Bodem on Fri, 09/18/2009 - 2:59pm
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It’s no big secret that a having a recruitment SEO strategy in place can help an organization tap into the candidate pool that starts their job search within search engines.
 
A good portion of the success of your SEO campaign revolves around the content of your career site. In the eyes of the search engines, quality content is king. The more you have of it, the better.
 

Social Networking SEO Tip

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Ensuring your social media profiles are optimized will increase the likeliness that they will appear within the search engines results pages.

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Back to School Time - SEO Style

Submitted by Nicole Bodem on Fri, 08/14/2009 - 12:07pm
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Although SEO seems to be the new buzz in recruiting web 2.0 strategies, it has actually been used for years as a tactic to increase sales for online businesses.

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How to Optimize your Social Media Profile

Submitted by Nicole Bodem on Fri, 08/07/2009 - 2:39pm
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I often get asked how social media and search engine rankings can be used together. For the most part I can tell you that most SEO professionals use social media mainly as a channel to help people discover content and link to it as well as for brand management and online reputation management initiatives.

But what about just getting your profiles listed in Google?

SEO & SEM: An Introductory Guide for Recruiters - Improve Your Online Visibility

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$149.97

This webinar was recorded on August 13th at 1:00 PM US/Eastern

How well are your job postings being seen on job boards, as well as major search engines like Google and Yahoo, and job-specific engines like SimplyHired.com and Indeed.com?  And what about your company’s online brand expos

$149.97

SEO & SEM for Recruiters: A Practical Guide for Increasing Your Online Presence

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Kennedy Information Professional Development Seminars

Event Date: 
Thu, 05/28/2009 - 8:00am - 9:30am
Event Timezone: 
US/Eastern
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How to Win in the Recruitment PPC Wars - Indeed vs. Google PPC

Submitted by Nicole Bodem on Mon, 03/09/2009 - 6:38pm
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How to Win in the Recruitment PPC Wars - Indeed vs. Google PPC  

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