Pay-per-click Advertising Tip

Direct Ads or Pay-per-click advertising can be very effective as a way to market your positions because the audience exposed to your ad is narrowly defined, therefore your money is spent on highly targeted demographics. You can display jobs or other recruitment ads targeted to a particular job function, industry, company size, seniority, location, and so on, and only pay if your ad is clicked. For example, your ad could appear only to accountants in the Atlanta area at manager or director level with software firms larger than 1000 employees. To learn more about PPC for job postings on search engines and social networks, as well as regular search results, see our SEO & SEM webinar: http://aces.arbita.net/webinars/SEOSEMforRecruiters-aug09.