Nicole Bodem's blog

In today’s job marketing my guess is you’re probably receiving a lot of contacts from many unqualified candidates or even from candidates that are outside of the country.

Unfortunately there’s not a way completely weed out the unqualified candidate using any recruitment marketing channel. However, when it comes to recruitment PPC
if you are targeting appropriately and catering your ads to only those candidates that you want to attract, you’re likely to get far fewer unqualified candidates.

Below are some 5 tips to consider when launching your recruitment PPC ads.

Google offers a few tools to help you determine how much you should bid when utilizing PPC.

It’s no big secret that a having a recruitment SEO strategy in place can help an organization tap into the candidate pool that starts their job search within search engines.
 
A good portion of the success of your SEO campaign revolves around the content of your career site. In the eyes of the search engines, quality content is king. The more you have of it, the better.
 

Although SEO seems to be the new buzz in recruiting web 2.0 strategies, it has actually been used for years as a tactic to increase sales for online businesses.

I often get asked how social media and search engine rankings can be used together. For the most part I can tell you that most SEO professionals use social media mainly as a channel to help people discover content and link to it as well as for brand management and online reputation management initiatives.

But what about just getting your profiles listed in Google?

How to Win in the Recruitment PPC Wars - Indeed vs. Google PPC