There's no one fixed magic formula or silver bullet for what is going to go viral on Twitter but here's a few things I've learned along the way both in managing our teams tweeting and working with our clients, and also from the collective intelligence of the many experts we follow.

But first, why is this important? Or better yet, is Twitter still relevant or is it "dying" already?

If you're a sourcer or a recruiter who's always got an eye out for talent pipeline building techniques, you know that the industry provides very few dedicated conferences to learning the latest world-class sourcing methods and best practices. (You only seem to get bits and pieces at regular recruiting events.)

One event that we feared had gone away has its mojo back -- SourceCon is now part of ERE. We have supported it in the beginning, and we're excited to be participating and bringing new components into it this year to make it the must-attend sourcing event of 2010.

TinEye is a reverse image search engine that is extremely useful in helping us source for people with a particular certification. Say for example you want to find folks who are MCP (Microsoft Certified Professionals) - all you need to do is first find the relevant logo for that particular certification.

1. Your prospects use the web on their mobile phones privately while waiting in line, going to lunch, taking a coffee break, where their employers can't watch them!
2. Mobile phones are portable, well-connected, relatively inexpensive computers providing the primary or sole Internet connection to a majority of the people across the world
3. You'll be left behind if you don't go mobile. PEW Internet states the mobile device will be the primary connection tool to the internet for most people in the world in 2020.
4. By 2020 work and play will be seemles.

Have you noticed the new user interface and navigation on LinkedIn? What do you think about it? Rather than the expanding menus on the left you can now browse around the features using the navigation bar across the top of the page. This bar includes:

You can now connect your Twitter account to your LinkedIn account. Just go here then you will be able to:

• Display Twitter on your LinkedIn profile
• Share Twitter messages with your LinkedIn contacts or groups
• Share LinkedIn jobs, news, and more on Twitter

Once you activate this connection you will see a Twitter icon below your LinkedIn Network Update box when you log into your LinkedIn page.

By now you may already know that Twitter released its "lists" feature from beta and into their main site. This is a solution to the problem created when you follow lots of people on Twitter and your Twitter home page becomes flooded with irellevant tweets.

But what does this specifically meant to you as a sourcer or recruiter? Here's what you can do:

Create Lists

John Sumser "wrote me up" in a good way today! In fact, I am deeply honored and sincerely flattered to be selected for his illustrious list of recruiting industry mavens.

In his article John calls me "The Sourceror" and weaves a story that describes how success is not overnight, but rather:

Is networking on LinkedIn the key to our evolution and survival?

 

Online networking technology has evolved dramatically, but many people get caught up in the technical aspects of how to use the stuff and forget that networking principles remain much the same.

I posted my own abbreviated executive summary of the Recruitment Genome Report on ERE but saved my more controversial opinions for this post here. Please read on...